It can’t have escaped anyone’s notice that Adland is currently having a right musical pillage of late. It can be beneficial of course, as it’s not beyond the realms of possibility that the music of Nick Drake would remain the secret preserve of a handful of people were it not for a car advert, but the floodgates have currently been kicked wide open with a succession of weird juxtapositions of strangely-covered songs selling stuff: Pixies’ Where Is My Mind? advertising family package holidays, the Stone Roses’ Waterfall playing out a shop that sells spectacles, even the Cure’s Close To Me selling suncream (which doesn’t seem the best marriage of product, music and target market, but hey I’m not an advertising guru) seem like completely sane choices compared to a huge UK store using the Smiths’ Please Please Please Let Me Get What I Want for their marquee Christmas TV campaign last year. And of course these are all covers (it’s cheaper than paying the actual artists, and doesn’t require their permission – as Beach House discovered earlier this year), and pretty much all of the above are reworked as jingles so it’s not that hard to just dismiss them as amusing fluff.
Except one. A car company who shall remain nameless is currently using an insipid cover of a very good Nouvelle Vague cover of the Buzzcocks’ Ever Fallen In Love – stripping it of everything that made it such a brilliant song in the first place and hammering its dreadfulness home in such a repetitive manner that it’s impossible to ignore it. Amazingly, the band doing the murdering of said song appear in the advert itself – which isn’t only annoying for the sheer cheek of it, but also because they all mime so badly that I thought they were actors paid to turn up and pretend to play instruments that they had never even heard of before, let alone studied enough to look like they knew how to play them. Gah.